Automated Email Funnel

Automated Email Funnel ------------------------- How To Create A Profit Generating Automated Email Marketing Funnel Talk to any digital marketer about their email marketing goals and they’ll tell you the same: grow their list and convert subscribers into loyal customers. However, most of the advice out there discusses the importance of building an email list and creating brand advocates, not actually converting them into customers. The truth is that this goal is partly the problem. As a digital marketer, you’re in control of the steps you take to influence your customers, but how your leads act is out of your hands. Your sphere of influence is long and could include hiring internal employees, advertising on social media and the Google Display Network, or putting money into your research and development department. What is an email marketing funnel for conversions? Before you develop an email marketing funnel, you need to know what it is and why it’s effective. An email funnel is a representation of how a subscriber goes from prospective lead to a customer through educational and promotional email communications. For effective email funnels, marketers have to anticipate the subscriber’s needs to send an email at the right time to elicit action. Email funnels demonstrate the four-stage customer lifecycle: • Engagement • Discovery • Purchase • Retention