Strategy is tangible

"Strategy is tangible – and something we do together" provides a practical, no-nonsense guide to demystifying strategy work. Authors Sanne Markwall and Henriette Rald introduce a simple, structured 3-phase model that transforms complex strategic thinking into concrete, actionable steps. Moving beyond heavy theory, this book focuses on what actually works: making difficult choices, involving employees, and ensuring execution. It guides you through essential tools like SWOT, PESTEL, and Must-Win Battles, while integrating modern imperatives like Artificial Intelligence and sustainability. Whether you are a CEO of an SME, a strategy manager, a board member, or a student, this book offers the tools to turn strategic ambitions into reality. It serves as a "do-it-yourself" manual for creating a living strategy that doesn't just sit on a shelf but drives daily operations and growth.