Design Driven Startups

To prosper in this fast-changing world, new ventures need to repeatedly create breakthrough innovations. Design Driven Startups addresses how to translate nascent organizational capabilities into lucrative and defensible new commercial offerings. The mindset, framework, process, methods and tools presented in this book present a paradigm shift and are the result of thirty Design Science Research projects conducted across the world and presented at conferences and in journal papers. In this book, we provide step-by-step recommendations for effectively and efficiently connecting the development of organizational capabilities with business modeling and actionable design briefing to inform iterative design implementation. With the Design Driven Startup approach, leaders can effectively and efficiently inspire design teams to self-manage and create incremental and breakthrough innovations that can sustain business progress.