After Jim found his true purpose in life in early 2008, he decided to make the transition to preventative health care. First, he received his Certified Personal Trainer (ACE-CPT) designation from the American Council on Exercise in August of 2009. This formalized training was right up his alley because he was very active in sports and recreation all his life. Next, he graduated with a Diploma in Holistic Nutrition (DHN) from the Edison Institute of Nutrition in January of 2010. Soon after in February of 2010 he obtained the designation of ROHP from the International Organization of Nutritional Consultants (IONC). Finally, he stepped completely out of the mainstream to find the truth about health and fitness. He moved out to a pristine environment, dropped television, and cancelled all newspapers. He now had the full-spectrum of background knowledge he needed to help people, but in the most meaningful way possible, which was through a number of preventative health initiatives.