Reinaldo Irizarry was born in New York City and studied design at the International Academy of Design & Technology in Florida. He began his career as a Visual Merchandiser for Saks Fifth Avenue. Since then, he has launched a bilingual fashion magazine, a personal style blog and worked as a Fashion Stylist with celebrity clients including JoJo, Adrienne Bailon, Mozella, Hayley Hasselhoff, and Haylie Duff. He has also served as a fashion expert on TV shows on the CW, FOX and E! Network, has toured the country with musicians such as Joe Jonas and Jay Sean, and has worked on magazine editorials and advertising campaigns for heavyweights like EA Sports, PlayStation, Bloomingdale's, and Riviera Resort & Spa. He lives in Los Angeles.