Along with his brother James he operates a consulting and training company that guides business to building a profitable business presence on Facebook. Their tactics, strategies, and methods guide companies to generating sales for business units or entire businesses using the power of Facebook. Prior to their work helping business owners profitably use Facebook they built a high multiple 6 figure business in the real estate industry where they sold over 100 million in real estate using the Internet. They also created a 7 figure coaching and training business in 7 months helping entrepreneurs and business owners use the Internet to generate leads that can be turned into sales. Before James and Joey were entrepreneurs they consulted to Fortune 500 companies in the Information Technology arena. For 6 years they were instructors in the Internet Technology Program at the School of Engineering at the University of Southern California.