What Is Lulu Direct?

Lulu Direct enables authors, creators, businesses, and publishers to take advantage of direct-to-consumer sales, combined with the ease and flexibility of print-on-demand. Now available with popular ecommerce and hosting platforms like Shopify and WooCommerce on WordPress, this cutting-edge technology makes fulfillment and supply chain logistics easy for creators.

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Lulu Direct Integrations

WooCommerce for WordPress

Connect your WordPress site using WooCommerce to the Lulu Direct dashboard. Connecting books is easy and orders are automatically sent to Lulu for printing and shipping.


With the Lulu Direct app for Shopify, you upload book files to your Shopify account to sell through your shop. This is a fully automated experience within your Shopify Dashboard.

Lulu Print API

Integrate Lulu's global print network using the Print API. There are no fees and you pay only to print and ship orders.

Hear Directly From Our Creators

“Lulu Direct has offered me freedom and the ability to focus on other business areas by taking the shipping off my hands.”

Joselyn Martinez, themodernwomanplanner.com

“Having my own store has given me the freedom to look at my creativity as a profitable business and lifelong career.”

– Phoebe Garnsworthy, phoebegarnsworthy.com

“We sell our Clever Girl Finance life and business planners and other items directly from our website. It's super easy and our audience can find our products in-house without having to search for them outside of our website. Convenience is key!”

– Bola Sokunbi, bolasokunbi.com

Lulu Direct FAQs

Got Questions?

Our team is ready to help. The Lulu Direct Knowledge Base is the best place to start.