In order to be successful in the software industry, you need to be constantly aware of what people want and need. But being aware is only the beginning. It’s also necessary to create quality products that will satisfy any and all of the buying public’s requirements. And in many instances, greatly exceed their expectations. One fulfillment would be to create software that automates or simplifies a particular task involved in marketing. Take the concept of “tag and ping” for example… The moment it become widely known that social bookmarking sites and the various services they provided could be used as effective marketing techniques, the software wheels began to turn. Will your own ideas improve on what already exists? Will they add overall value or contribute something new or original to the use or functionality of the software? In general, will your ideas make the product better? From this point on, you’ll have benefit of all my knowledge and expertise with regard to making money with software products. Not based on conjecture or speculation, but through the course of actually creating and developing my own successful software business over the past several years.