It's easier to complicate than to simplify. This truism feels particularly true for many people working in the field of marketing and advertising strategy. This book gives examples of Brutal Simplicity of Thought in action. It uses winning cases from the last 10 years of the APG Awards to show how this unique approach works in practice for M&C Saatchi. It is essential reading for anyone looking to hone their strategy development skills.
Dettagli
- Data di pubblicazione
- Feb 9, 2008
- Lingua
- English
- Categoria
- Affari e Economia
- Copyright
- Tutti i diritti riservati - Licenza di copyright standard
- Collaboratori
- Di (autore): Richard Storey
Specifiche
- Pagine
- 130
- Tipo di rilegatura
- Libro a copertina morbida Libro a copertina morbida
- Colore del contenuto
- Colore
- Dimensioni
- Regale (156 x 234 mm)