A Bit More About Melonade...

Working forward from an insight of my research, I explored beyond what I found from images tagged with Seven For All Mankind Jeans. I chose one of the Wardrobe Remix girls that appeared in my research a couple of times, and investigated her online world through her Flickr profile. As a response, I created a booklet showing her full Wardrobe Remix collection, along with some of the information I collected. This booklet plays with the idea of creating personas for marketing: How a real person can be the persona with media they created themselves and how I, as the media designer, can translate their output into a persona 2.0. The book treats the media collected as input, reversing the original role of this content as user output.