Branding for Clean Energy Companies One of the most powerful (pun intended) strategies clean energy companies can use to prosper is to build a solid, long-term brand. Yet, when it comes to brand building, clean energy companies often leave it to chance, relying on an “if you build it...” strategy and tactics without substance. And more broadly, to move solar and energy storage from niche to mainstream, companies all along the supply chain need to strengthen their branding and brand story. Whether you’re a small solar installer who has never given branding a second thought, or a multi-national energy storage corporation planning for the next five years, you deserve a brand strategy that helps your organization thrive. This workbook, developed exclusively for clean energy companies, will help you build a powerful brand. Regardless of your path – in-house or working with outside consultants, agencies, or freelancers – it will take you through a branding process step by step using a logical, easy-to-follow method.