I have written about PRADA from the perspective of being/becoming a PR and Corporate Communications professional: Start by defining what PR and Corporate Communications does with historic and recent references and recognizing developments; discussing step-changes which impacted this area of marketing communications; Linked this with: an industry sector or sectors; a local/wider issue of your choice; Progress towards debating: the relative strengths and weaknesses of reactive planned/unplanned PR and Corporate Communications, compared with proactive Marketing Communications; if there is any difference between proactive PR and Corp Comms and proactive MARCOMS?; Provided 1-2 case examples showcasing ‘valued best practice’ in PR and Corporate Communications within an industry sector or issue; Then introduced a key specific challenge within your analysis, impacting the PR & Corp Comms field, within your chosen sector, issue, or generally, consumer activism and etc.