This book explores and explains building image analysis. Like the two previous books in the series, "Site Analysis" and "Space Adjacency Analysis", it provides a way to pay special attention to a particular type of design issue - in this case the issue of building image or environmental message. This can help a designer responsibly handle large amounts of design information in a systematic way, allow designers and clients to communicate better about the nature of the design problem to be solved and the reasons for design decisions, and make design processes more effective and efficient.