Bittersweet Social Media

This book offers the essential information about social media, it does not contain highly technical information or analytical formulas but, in contrast, it offers an explanation of the new communication system and also provides ideas to spark off individual researches. I wanted to create a book that was simple, effective and brief; focused on analyses and explanations of social media’s meaning, the idea behind them, and the influence they have on people’s lives. Social media (SM) system is a next step of the Internet evolution and it represents the result of the interaction between new communication needs and technology development (based on internet).