Most people believe a coach has to choose between building a program that wins, or building a program that develops young people. John Snelson has spent his career proving that's a false choice. In one of the premier programs in the top division of Texas High School Football, Coach Snelson has won 121 games and 16 playoff victories. Behind those numbers is a simple conviction: the same standards that win on Friday nights are the ones that build people for the next forty years. Building Winners the Right Way shares the hard-earned lessons behind that philosophy, on trust, accountability, culture, and leadership. Written for coaches at every level, it speaks just as clearly to anyone responsible for leading people. Because in the end, it's a four-year process. But it's a forty-year experience.