market be it regional or national or even global, you need to consider Facebook ads. No marketing experts will try to twist your arm and say that you have to absolutely take out Facebook ads. Please understand that as awesome and as effective as Facebook ads can be, they are not for everybody. This is not a piece of advice that applies across the board. In certain situations, Facebook ads may be counterproductive as far as your overall digital marketing campaigns go. Still, there are many ways Facebook ads can take your business regardless of its size to the next level.