STRATCOMM101: Strategic Communication for Policy and Program Planning

Learn how the narrative paradigm provides tools for understanding how programs are received by audiences based on narrative fidelity and probability. Understand how to establish a significance for your program, using Maslow’s Hierarchy of Needs to see how people rank human needs. Your program solves a problem, but does your document or proposal invoke the visualization technique? When you describe the problem do you do so in the form of a scenario with a link, brink, and impact? How is it that audiences dedicated to your cause experience dissonance to your proposal? What is dissonance? This text takes you on a journey of understanding advanced communication concepts to better understand how to write, speak, and evaluate policy. Not only will you establish a comparative advantage, but you will understand what it is and why it’s so important in policy and program persuasion.