Easy IP

Everybody wants to think of a great idea that will make them rich. A good indication that you have a great idea is that someone copies it, but by then it can be too late. This is too bad as a lot of the knowhow to protect your ideas is free but buried in a mass of detail and exceptions which most people put in the "too hard" basket. Some IP protection you must pay for, such as trademarks but it is well worth it, provided it is done properly