Patterns: about design in consumer packaging

220-page COLOR TEXTBOOK. If you are a marketing professional, package designer or student about to begin a brand or package design initiative, Patterns™ is for you. R.BIRD Patterns™ draws from professional experience and observations, providing insight into package design and communication practices. Armed with digital cameras and note pads, our designers visit retail environments to photograph, “live and on-shelf,” product packaging in natural habitats. We bring the evidence back for closer study in search of common design trends to find new areas of opportunity. This book is a collection of R.BIRD Patterns reports made public from 2002 to 2007. For this printing, these reports have been refreshed with additional observations and new galleries of product images. R.BIRD Patterns reports are referenced in colleges and universities around the world as a model for exploration and critique. Each page is a demonstration of critical thinking and conclusions from easily recorded evidence.