Brand strategy has become tame and domesticated, often just a pleasant set of words that are more ornamental than instrumental for the organisation. As businesses strive for growth the strategies that govern their brands must become more potent, throwing off the constraints of orthodoxy, dogma and best practice. In this book, seasoned brand strategist Richard Huntington sets out his own approach to brand strategy honed over thirty five years advising some of the world’s greatest brands. In it Huntington advocates a far more wild and unruly way of thinking that he calls feral strategy. Prepare to free your strategic practice, remove your inhibitions and let your mind go free. All in search of brand strategy that connects with people and works for business.