William Swislow, a retired journalist and a founder and former executive at Cars.com, is a writer and art collector who operates the cultural website interestingideas.com and sits on the boards of The Intuit Art Museum and the Society for Commercial Archeology. His books include Lakefront Anonymous: Chicago’s Unknown Art Gallery, which documents the thousands of mostly anonymous rock carvings that line Chicago’s lakefront; Bizarre Bazaars, which collects oddball names of stores, restaurants and other businesses; Unsealed: The Art of the Bottle Cap, surveying a 20th-century folk craft; and No Two Alike: Stanley Szwarc's Visions in Stainless.