Nils Elmark has been helping international business leaders to mould their companies for 20 years. He began his working life as a journalist, before becoming editor of a financial magazine and later establishing his own strategic communication agency. Since 2005 he has been an executive coach and mentor for international CEOs and entrepreneurs. In his career he has conducted development projects for more than a hundred Nordic and international companies within every conceivable industry. Nils Elmark has a degree from the Danish School of Journalism in Aarhus and an MSc. in Public Relations from Stirling University in Scotland. He has won the European Business Ethics Essay Prize at London Business School and written books about new technology, humour in creative strategic communications and philosophy. Every 5-6 months Nils takes his Royal Enfield motorcycle and goes walkabout somewhere on the Globe to seek new ideas and inspiration.