Michaela Letendre was born and raised in Wolfeboro, New Hampshire. She has had the heart of an entrepreneur since day one. Throughout her childhood she would make and sell crafts to family members and was a vendor at her first craft fair at the age of 17. She also wrote books and was a published author at the age of 13. At the age of 18, Michaela had her first child. While most people would agree that her life was over, it was truly just beginning. Having a child made Michaela even more determined to create a business that she loved and attended college for business. After marrying her high school sweetheart and having another child a few years later, the four of them picked up their lives and moved to Florida. While there, Michaela decided to open an online boutique to bring in some income while being a stay at home mom. She sold her first business at the age of 21.