Meet Lulu at the Frankfurt Book Fair

7-11 October, 2026 | Frankfurt, Germany

Our team will be in Frankfurt meeting with publishers, authors, university presses, and publishing professionals to talk about print-on-demand, direct sales, and scalable book fulfillment.

Whether you’re looking to reduce inventory & overhead, unlock margin, scale backlist availability, expand your direct-to-consumer offering, or secure localized printing, we can help achieve your goals.

Come talk to us about:

Ecommerce Integrations

Automated Print Fulfillment

White-Label Order Fulfillment

Global Shipping Options

Personalized Books and Journals

Enterprise Publishing Workflows

Direct-to-Consumer Book Sales

Selling books directly to readers is becoming a top priority for publishers and creators.

With Lulu Direct, you connect your ecommerce store directly to Lulu’s print network and automate fulfillment worldwide.

For businesses building custom workflows, our Print API enables fully automated print-on-demand production inside your platform or application.

Who Uses Lulu?

Lulu’s print-on-demand services are popular for authors, creators, small businesses, publishers, and enterprise companies.

Authors & Creators

Turn ideas into professional-quality books without buying inventory or managing fulfillment. Lulu enables direct sales, prints your books on demand, and ships orders direct to your readers.

Small to Medium Businesses

Print and ship books without the cost or risk of bulk production. From ecommerce integrations to automated fulfillment, Lulu makes it easier to sell books while keeping operations simple.

Enterprise Businesses & Publishers

For high-volume publishing, Lulu provides flexible print-on-demand infrastructure built to support complex workflows. Our print network automates book production and delivers orders worldwide.

Lulu featured event image Frankfurt Book Fair

Scale Down to Grow Up: The On-Demand Growth Model for Publishers

Thursday, 8 October 2026 from 4:00–4:30 p.m. | Innovation Stage

Lulu’s Chief Marketing Officer, Matt Briel, explains how to turn less inventory into greater publishing growth with print-on-demand.

The API Economy and the Future of Publishing

Wednesday, 7 October 2026, from 12:00 p.m. – 12:30 p.m. | Knowledge Hub, 4.1 J100

Christoph Kepper, Lulu’s Chief Technology Officer, outlines how Lulu is connecting publishing’s fragmented systems to build what comes next.

Matt Briel

Vicepresidente e direttore marketing

Matt vanta quasi vent'anni di esperienza nel settore dei media e dell'editoria ed eccelle nel trasformare le idee in azioni (e il caffè in strategia). Imprenditore creativo nell'animo, Matt sfida le norme aziendali, abbandonando l'estetica della giacca e cravatta per i tatuaggi e il fanatismo per la Disney. Quando non è ossessionato dal lavoro, trascorre il tempo con la famiglia e guardando film degli anni '80.

Christoph Kepper

CTO

Christoph trasforma idee di prodotto audaci in tecnologie scalabili e intuitive che consentono ai creatori di raggiungere il pubblico e guadagnare. Imaginier di software nell'animo, Christoph sostiene la tecnologia come forza positiva ed è da tempo sostenitore della conoscenza aperta attraverso Wikipedia. Al di fuori del lavoro, spesso si dedica alla musica o esplora nuovi modi per fondere la creatività con il codice.

Emily Bair

Vicepresidente, Sviluppo aziendale

Emily mette in contatto le aziende con soluzioni di stampa che le aiutano a crescere e a realizzare la loro missione. Da sempre orientata alla costruzione di relazioni, Emily crede nell'importanza di conversazioni sincere e nella ricerca di soluzioni realmente adeguate. Quando non è impegnata in partnership o nella gestione della logistica, la si può trovare alla scoperta di nuove destinazioni, intenta a leggere l'ultimo libro che ha scelto o a partecipare a una serata di poker tra donne.

Who We Work With

Lulu supports a wide range of publishing and ecommerce businesses, including:

Independent authors
Small and midsize publishers
Educational organizations
Coaches and creators
Subscription box businesses
Ecommerce brands
Enterprise publishing teams

Whether you’re printing your first book or managing thousands of orders each month, our tools scale with your business.