Web 2.0 - Concept and Business Models

The book ‘Web 2.0 – Concept and Business Models’ gives a quick introduction to the emerging world of Web 2.0 and its implications for firms and addresses this issue by covering Web 2.0 concept and its underlying principles in detail. It explains how firms can become active citizens of this new world by adapting to these new ideas and why they must do so if they wish to leverage the most exciting business opportunities of the twenty first century. The book is an attempt to deal with Web 2.0 in its entirety: Web 2.0 is a fascinating world where there is no dearth of opportunities, small or big, for putting innovative business ideas into practice. So, the book covers various business models, existing and potential ones, for monetizing the underlying Web 2.0 principles of creating a platform for user-generated content, building cooperation and competition through collaboration, continually improvising services and following user-centric approach for delivering services.