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Putting leadership and stakeholder management at the heart of effective change management. Adrian Pagdin introduces a leadership life-cycle, packed with examples and real life stories from fifteen years of delivering change and coaching project, programme and change managers. His advice will describe how to: • Identify stakeholders and get intimate with their wants and needs. • Produce a stakeholder plan to gain and maintain a guiding coalition for change. • Overcome cultural and interpersonal barriers. • Ensure that change is anticipated, welcomed and embedded. It's the People has the potential to change the way in which change professionals approach project planning and execution. This is a practical guide and a fresh look at new ways of working. Adrian Pagdin is the principal business advisor at ajp consulting and a senior consultant, lecturer and coach with the International Institute for Learning.