Social Media Analytics

Social media has seen revolutionary expansion from the beginning of the 2000s, transforming communication, sharing, and information consumption habits. MySpace, initiated in 2003, broke ground by creating personalized user pages and internet-based communities. In 2004, it reached a milestone when it became the first to record over one million active monthly users, marking the dawn of online innovation. In the same year, Facebook debuted as a Harvard campus-only network that quickly spread to other colleges and eventually to everyone by 2006. Facebook's scalable infrastructure and real-name principle paved the way for a paradigm shift in online identity and sharing content. This e-book provides the basic understanding of social media analytics and it applications.