Brainstorming The Dynamic New Way to Create Successful Ideas

The ability to be creative—in which the techniques of "brain-storming" play such an important part—is largely a state of mind. It is a state of mind that we all can cultivate..... whether one's business is large or small, there are some dilemmas in which the manager finds himself. For instance, a very small business, desiring to grow, may find the problem of developing new ideas a difficult and expensive one. Therefore, the need to avoid the failure of working on the wrong idea is vital...... Creative ability is most frequently the opposite of good judgment. Creative ability includes the tendency to experiment with novel ideas that might be unsound. It includes a good deal of the gambler's spirit where the individual "sticks his neck out" and tries something new, perhaps even "wild" or "crazy." Therefore, by its very nature, creative ability is on the opposite end of the scale from good judgment...