how to be better at... creativity

Complete with checklists and self-assessment questionnaires, this book will ensure that you develop your creativity in a practical way. ► Improve your performance ► Update your skills ► Learn new techniques ► Boost your creativity at work and play The ability to think and work creatively is a hugely fulfilling aspect of life and an asset in any profession. For some it comes naturally, for others it might seem an unattainable skill. Not so! By working through the techniques and questionnaires offered here, anyone can improve their creative skills. The author provides a very simple and easily-applied six phase model of the creative process: • Inspiration - spontaneously generating ideas • Clarification - focusing on what you are trying to achieve • Distillation - deciding which of your ideas to work on • Perspiration - pushing your ideas to completion • Incubation - harnessing the power of your subconscious • Evaluation - considering how to improve your work, and learn from it