A basic guide for startups with 15 hot tips to guide you through the process of planning, strategising and launching your new business from a branding perspective. This is for you if you have a great business idea that you’re sure will sell. You want to leave your full-time employment and start up your own business from home but don’t know where to begin. The information here is based on over 25 years of experience as a freelance graphic designer working with startups and helping them launch. It comprises my own tips based on mistakes I’ve made but also includes useful info I’ve learned over the years. I’ve been a full-time freelance graphic designer since 1997 (you work it out). My areas of specialty are logo development, brand aesthetics, book design, and content strategy. I still freelance but also run 6 online shops where I sell design assets like mockups, brand templates, and scene creator bundles to designers and small biz owners. My reason for compiling this Brand Building booklet for Startups is that I can't get this information to enough people if I'm just sharing it in one-on-one consults. Making the same information available that I share in my consults in this format allows so many more wonderful people (like you) to access it and formulate their own plans for setting up and launching their new biz ventures. I hope you also find it useful.