The book is a step-by-step framework to understand, create, and diffuse​​ innovation. It aims to be simple, informative, compelling, and actionable. I am confident that potential and young entrepreneurs will find the book valuable and aspire for innovations. The book comprises six chapters: the first is on innovation concept, the second on innovation framework, the third on types of innovation, the fourth on the diffusion of innovation, the fifth on business model innovation, and the sixth chapter describes innovation models and best practices. The key merits of the book are: • Building a new framework for understanding innovation. • Drawing a business model innovation (Reach), guiding entrepreneurs to think and reach innovations. • Re-introducing innovation models and best practices. The book specifically answers the following questions: • What is innovation? • What is the framework of innovation? • What are the innovation types? • How do you diffuse innovation? • How can you design a business model for innovation? • What are the best models and practices for innovation?