The Big Idea Letter

The truth is that any architect running his or her own business needs to be: 1. A marketer of architectural services FIRST and ... 2. An architect SECOND. Without 1, there is no 2. This is the inconvenient truth not taught in architecture school. This book is simply a series of private letters previously received by only 25 people. The Architect Marketing Million Dollar Mastermind members who received these letters each month have an edge over their competition … as you will see.