MARKETING ANALYSIS AND PREDICTION USING MACHINE LEARNING AND DEEP LEARNING WITH PYTHON

This data set was provided to students for their final project in order to test their statistical analysis skills as part of a MSc. in Business Analytics. It can be utilized for EDA, Statistical Analysis, and Visualizations. Following are the features in the dataset: ID = Customer's unique identifier; Year_Birth = Customer's birth year; Education = Customer's education level; Marital_Status = Customer's marital status; Income = Customer's yearly household income; Kidhome = Number of children in customer's household; Teenhome = Number of teenagers in customer's household; Dt_Customer = Date of customer's enrollment with the company; Recency = Number of days since customer's last purchase; MntWines = Amount spent on wine in the last 2 years; MntFruits = Amount spent on fruits in the last 2 years; MntMeatProducts = Amount spent on meat in the last 2 years; MntFishProducts = Amount spent on fish in the last 2 years; MntSweetProducts = Amount spent on sweets in the last 2 years; MntGoldProds = Amount spent on gold in the last 2 years; NumDealsPurchases = Number of purchases made with a discount; NumWebPurchases = Number of purchases made through the company's web site; NumCatalogPurchases = Number of purchases made using a catalogue; NumStorePurchases = Number of purchases made directly in stores; NumWebVisitsMonth = Number of visits to company's web site in the last month; AcceptedCmp3 = 1 if customer accepted the offer in the 3rd campaign, 0 otherwise; AcceptedCmp4 = 1 if customer accepted the offer in the 4th campaign, 0 otherwise; AcceptedCmp5 = 1 if customer accepted the offer in the 5th campaign, 0 otherwise; AcceptedCmp1 = 1 if customer accepted the offer in the 1st campaign, 0 otherwise; AcceptedCmp2 = 1 if customer accepted the offer in the 2nd campaign, 0 otherwise; Response = 1 if customer accepted the offer in the last campaign, 0 otherwise; Complain = 1 if customer complained in the last 2 years, 0 otherwise; and Country = Customer's location. The machine and deep learning models used in this project are K-Nearest Neighbor, Random Forest, Naive Bayes, Logistic Regression, Decision Tree, Support Vector Machine, LGBM classifier, Gradient Boosting, XGB classifier, MLP classifier, and CNN 1D. Finally, you will plot boundary decision, ROC, distribution of features, feature importance, cross validation score, and predicted values versus true values, confusion matrix, learning curve, performance of the model, scalability of the model, training loss, a