Building Donor Relationship

When we set fund-raising goals, we usually cast them in terms of money. However, the major fund-raising goal of any organization should be to build a base of loyal, supportive donors who give money year after year, campaign after campaign. It is that base of loyal, supportive donors upon which the financial goals of every campaign are built, making donor loyalty the most critical element of long-term fund-raising success. Every organisation must strive to hold onto every donor by consciously and actively working to build donor loyalty. This book exactly reflects on this principle and gives a brief idea into building donor relationship