The Value Era

Search engines, Facebook, Instagram, and Twitter all reward high-value content. But creating authentic, mind-blowing content isn't exactly easy. "The Value Era" makes it easy sharing ground-breaking strategies, templates, and 8 unconventional client case studies. Grow faster- generate a higher return on every marketing dollar spent through increased social media follows, media mentions, back-links, and conversion rates. Grow like the smartest startups, and beat media companies at their own game- hack content marketing just like successful YCombinator and 500 Startup alums. Get noticed by your target audience- build links, generate awareness, engage influencers, and drive conversions. Included in the book: -How product shapes content marketing -Why your brand is the next great media company -What's "great content" & how to develop it -How to create a rock-star content marketing team -How to find balance through content -Hacking content distribution & conversion