Andrew Gruffudd is an artist. Art is the soil in which creativity is grown, and throughout his business empire, creativity is king. Naturally, Voice of Albion, the BusineVersity news journal, is an obvious example - and from here the publishing of books springs forth - but also the realm of business networking and Management Consulting sup their fill from the creativity wine-cellar. Obviously, writing is a prodigious skill Andrew Gruffudd possesses. Never knowingly under-stated, Gruffudd's literature, which has influenced many in his writing stable, is a joy to behold, having been honed over the in excess of thirty years since the tedious business of compulsory education was dispensed with. It is inventive and interesting, avoiding most cliches like the plague and titillating with satisfactory twists and turns of phrase. He plays the language like a virtuoso violinist plays a Stradivarius, and such sweet music it makes thus played.