Meet Lulu at the Frankfurt Book Fair

7-11 October, 2026 | Frankfurt, Germany

Our team will be in Frankfurt meeting with publishers, authors, university presses, and publishing professionals to talk about print-on-demand, direct sales, and scalable book fulfillment.

Whether you’re looking to reduce inventory & overhead, unlock margin, scale backlist availability, expand your direct-to-consumer offering, or secure localized printing, we can help achieve your goals.

Come talk to us about:

Ecommerce Integrations

Automated Print Fulfillment

White-Label Order Fulfillment

Global Shipping Options

Personalized Books and Journals

Enterprise Publishing Workflows

Direct-to-Consumer Book Sales

Selling books directly to readers is becoming a top priority for publishers and creators.

With Lulu Direct, you connect your ecommerce store directly to Lulu’s print network and automate fulfillment worldwide.

For businesses building custom workflows, our Print API enables fully automated print-on-demand production inside your platform or application.

Who Uses Lulu?

Lulu’s print-on-demand services are popular for authors, creators, small businesses, publishers, and enterprise companies.

Authors & Creators

Turn ideas into professional-quality books without buying inventory or managing fulfillment. Lulu enables direct sales, prints your books on demand, and ships orders direct to your readers.

Small to Medium Businesses

Print and ship books without the cost or risk of bulk production. From ecommerce integrations to automated fulfillment, Lulu makes it easier to sell books while keeping operations simple.

Enterprise Businesses & Publishers

For high-volume publishing, Lulu provides flexible print-on-demand infrastructure built to support complex workflows. Our print network automates book production and delivers orders worldwide.

Attend Our Live Sessions

At this year’s Frankfurt Book Fair, Lulu is hosting two speaking sessions.

Lulu featured event image Frankfurt Book Fair

Scale Down to Grow Up: The On-Demand Growth Model for Publishers

Thursday, 8 October 2026 from 4:00–4:30 p.m. | Innovation Stage

Lulu’s Chief Marketing Officer, Matt Briel, explains how to turn less inventory into greater publishing growth with print-on-demand.

The API Economy and the Future of Publishing

Wednesday, 7 October 2026, from 12:00 p.m. – 12:30 p.m. | Knowledge Hub, 4.1 J100

Christoph Kepper, Lulu’s Chief Technology Officer, outlines how Lulu is connecting publishing’s fragmented systems to build what comes next.

Matt Briel

VP & CMO

Matt brings nearly two decades of experience in the Media & Publishing space and excels at transforming ideas into action (and coffee into strategy). A creative entrepreneur at heart, Matt defies corporate norms, ditching the blazer and tie aesthetic for tattoos and Disney fanaticism. When he’s not obsessing over work, he spends his time with family and watching 80s movies.

Christoph Kepper

CTO

Christoph turns bold product ideas into scalable, intuitive technology that empowers creators to reach audiences and earn income. A software imagineer at heart, Christoph champions tech as a force for good and is a longtime supporter of open knowledge through Wikipedia. Outside of work, he’s often making music or exploring new ways to blend creativity with code.

Emily Bair

VP, Business Development

Emily connects businesses with printing solutions that help them grow and fulfill their mission. A relationship builder at heart, Emily believes in having honest conversations and finding solutions that genuinely fit. When she's not working on partnerships or navigating fulfillment logistics, you'll find her exploring a new destination, reading her latest book pick, or going all-in at ladies’ poker night.

Who We Work With

Lulu supports a wide range of publishing and ecommerce businesses, including:

Independent authors
Small and midsize publishers
Educational organizations
Coaches and creators
Subscription box businesses
Ecommerce brands
Enterprise publishing teams

Whether you’re printing your first book or managing thousands of orders each month, our tools scale with your business.