Direct-to-Consumer Sales for Your Business
Sell custom branded books, workbooks, training materials, magazines, and more from your website using print-on-demand powered by Lulu’s API. Know your customers, profit with your book, and enjoy features like white-label drop shipping, product variant support, and book bundling.
Trusted by Top Global Brands
SELL ON YOUR SITE
Print-On-Demand Books for Your Ecommerce Platform
Our API-driven platform integrates seamlessly with your systems to manage print, fulfillment, and delivery end-to-end. Intelligent job routing, real-time order visibility, authentication, webhooks, and flexible integrations make print operations programmable, automated, and scalable.
Keep 100% of Your Profit
Use Lulu as your print and fulfillment partner. You manage the sale and keep all of the profit from your customers.
Automated Fulfillment
Route orders to a global network of production partners, enabling zero inventory, reduced cross-border friction, faster delivery to over 200 countries.
Enterprise-Ready Security
Our operations and controls are designed to meet enterprise expectations, including SOC 2 and EUDR compliance.
USER-FRIENDLY SETUP
Sell on Your Terms
Know your customers, profit from your book, and enjoy features like white-label drop shipping, product variant support, and book bundling.
Lulu’s flexible print-on-demand model is the most efficient way to enable direct-to-consumer sales. Built on an open API, our global network of printers offers fast and automated book fulfillment, greatly simplifying supply chain logistics.
INTEGRATE ANYWHERE
Fast & Easy Direct Sales
The Direct Buy Button is the fastest and easiest way to sell books directly from your newsletter, social profiles, and website without worrying about shipping or taxes.
Collect user data from each sale, opening up options for future marketing and building a sustained relationship with your customers.
Hear Directly From Our Creators
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“By integrating Lulu's API with platforms like Ghost and Zapier, the magazine reduced its internal production time from two weeks to just two hours. Lulu's high-quality printing ensured that the magazine stood out as a professional, legitimate publication.”
— Chelle Honiker, Indie Author Mag
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“Working with Lulu was a game-changer for my company! They integrate so smoothly with my personal Shopify store, and their customer support has been top-notch.”
— Katie Cross, Katie Cross Books
BATCH ORDERING
Simplify Pre-Sales and Crowdfunding Book Fulfillment
With the Order Import tool, you can take pre-orders from your online store or in person at events and fulfill them all at once. Or you can use it to dropship books whenever you need! It’s never been easier to place bulk orders for your novel, photo book, manual, textbook, or any kind of book or custom calendar.
PRINT API
Custom Workflows for Personalized Books
Sell custom books, workbooks, magazines, and more from your website using print-on-demand with Lulu Direct and the Lulu API. Know your customers, profit with your book, and enjoy features like white-label drop shipping, product variant support, and book bundling.
A Side-by-Side Look at Our Selling Tools
Print-on-Demand Production Timeline
Direct-to-Consumer Sales FAQs
What Is Lulu Direct?
When you publish a book using Lulu Direct, your customers will buy directly from you. Lulu will handle printing and shipping the book to your customer while you pay Lulu for printing and shipping costs.
Lulu Direct connects Lulu's print-on-demand services to your website using popular ecommerce platforms like Shopify, Wix, or WooCommerce. It also includes access to the Order Import tool for shipping large orders to a variety of customers and the Direct Buy Button for fast, easy embedded checkout.
Why Should I Use Lulu Direct?
Do you have an audience for your content, products, or services? Lulu Direct is perfect for creators and authors who are growing their business.
When you sell your books directly to your audience, you can capture your reader's email contact information for future marketing efforts. You’ll retain 100% of your revenue, only paying Lulu for printing and shipping costs, and enjoy white-label fulfillment for all your orders.
Because Lulu Direct is free to use and connects to popular ecommerce platforms, adding books to your store is simple.
What Are The Benefits Of Lulu Direct?
Lulu Direct connects Lulu’s print-on-demand and fulfillment to your website. Using Lulu Direct brings several benefits to your content business:
Retain 100% of your revenue
White-label shipping for all orders
Fully automated sales, printing, and shipping
Support for multiple product variants
Bulk ordering with the Order Import tool
When you use Lulu Direct to sell your book, customers buy from you directly. You control the price and know exactly how much you'll earn from every sale. With white-label receipts, your customers only see you and your brand when they order your book.
How Does Lulu Direct Work?
Lulu Direct provides you with a variety of methods for selling print-on-demand books and calendars directly to your audience.
Ecommerce Integrations - Connect your Shopify, Wix, or WooCommerce site directly to Lulu. Sell books from your site and Lulu will automatically fulfill them.
Multi-address Bulk Ordering - The Order Import tool allows you to upload a CSV file with your customer’s information and the project they ordered. Lulu will fulfill all of the orders at once and ship to the individual recipients.
Direct Buy Button - Create a buy button or checkout link using Lulu and Stripe to power the cart. The fastest and easiest way to sell your print-on-demand books directly to readers.
When they purchase, Lulu will automatically charge the payment method you’ve saved with us to pay for printing and shipping. Then, the book’s files are sent to the printer, where we’ll print, bind, and package the book for delivery. Finally, we ship the book directly to your reader.
After setting up all of Lulu Direct’s features, the entire ordering process can be automated, freeing you up to create more content!
Can Each Of My Customers Personalize Their Individual Order?
Yes, with Lulu Print API, you can create personalized books, accept orders through your site with those personalizations, and send the orders to Lulu’s printers.
Our Shopify app, Wix, and WooCommerce integrations do not have personalization options for individual projects. Each book you sell using Lulu Direct must be connected to the Shopify app, Wix, or WooCommerce with prepared files. Complete personalization requires a new file for each order based on the customer’s personalization.