Ecommerce & Print-on-Demand
Sell with Shopify’s impressive lineup of ecommerce tools and fulfill your books automatically with Lulu’s global print network.
White-Label Fulfillment
Lulu prints and ships your books using your branding. You retain all your customer data, and your business is front and center.
Flexible Printing Options
Order short runs, fulfill crowdfunding campaigns, and offer your backlist easily with Lulu’s print-on-demand services.
Hear Directly From Our Creators
"Schools are educating students using my book, and companies and brands around the world have gained an interest in working with me to help inspire and encourage people of all ages to rethink what sustainability means."
— Armen Adamjan, Creative Explained
"Working with Lulu was a game changer for my company! They integrate so smoothly with my personal Shopify store, and their customer support has been top notch."
— Katie Cross, Katie Cross Books
Sell Your Book Using Shopify and Lulu Direct
You can publish, connect, and start selling your book on your Shopify store in only four steps.
STEP 1
Upload and publish a book in your Lulu account.
STEP 2
Create a Shopify store.
STEP 3
Connect your Shopify store to Lulu Direct.
STEP 4
Sell your Lulu books through your Shopify store!
Using Lulu Direct for Shopify
Shopify stores offer amazing features, including in-depth reporting, order tracking, and Shopify’s suite of sales tools.
Shopify's Sales Tools
Use Shopify's ecommerce platform and Lulu Direct to sell your books directly to your readers. Create a book using Lulu, connect it to your Shopify store, and start selling! Lulu Direct makes it easy to add variants for each version of your book and create book bundles to offer custom products.
Order Management
Easily sort, pay for, and manage orders from all your customers within your Lulu Direct Dashboard.
Global Printing and Fulfillment
Sell your books all over the world with white label shipping to 150 countries.
Connect Your Shopify Store With Lulu Direct
With Lulu Direct connected to your Shopify store, you can sell your Lulu books directly to your readers. Orders are fully automated through Shopify and Lulu Direct; when a customer orders a book from your online bookstore, Lulu will print and ship that order directly to them. Selling books direct-to-consumer has never been easier.
Shopify & Lulu Direct FAQs
What Products Can I Sell Through Shopify with Lulu Direct?
Lulu offers extensive customizations of print products with over 3,000 possible sizes, paper types, and binding options to create custom books, magazines, workbooks, guides, journals, and branded merchandise (like planners and calendars).
You can build a diverse catalog by offering multiple products for sale. Each product can include variants such as hardcover, softcover, or magazine formats, all fulfilled automatically and shipped to your buyers globally.
See Lulu’s product specifications to find all of your binding, size, ink, and finish options.
Can Lulu Handle Large Volumes or Short-run Printing?
Yes! Lulu’s print-on-demand technology automatically scales to any order volume, whether it’s one copy, short-run printing, or bulk printing. Orders are automatically routed through our global print network and shipped to the required destination, efficiently meeting your demand without requiring your time.
Can I Combine Lulu Direct Fulfillment with Other Shopify Products or Digital Offerings?
Yes, Lulu Direct integrates seamlessly with Shopify’s built-in tools, so you can offer books or other printed materials alongside online courses or merchandise. Many creators and businesses use this flexibility to build complete customer experiences.
Does Lulu Handle Pre-Orders?
Yes, with Lulu’s Order Import tool, you can take pre-orders from your online store or in person at events and fulfill them all at once. Or you can use it to dropship books whenever you need! It’s never been easier to place bulk orders.
Is There an API or Custom Integration Option for Enterprise or Publisher Workflows?
Absolutely. Lulu’s Print API is perfect for businesses, organizations, and publishers looking for automated printing services at scale.
Connect your titles or existing catalog to the Print API to automate fulfillment, eliminate manual order entry, and maintain consistent high quality across every order.
Got Questions?
Our team is ready to help. The Lulu Direct Knowledge Base is the best place to start.
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