Keep 100% of Your Profit
Use Lulu as your print and fulfillment partner. You manage the sale and keep all of the profit from your customers.
Automated Fulfillment
Digital print-on-demand allows you to fulfill books as they’re ordered with Lulu’s white-label, automated platform.
Retain Customer Data
Because your readers use your checkout, you’ll have access to their customer data to build your marketing list.
Lulu Enables You to Sell Books Printed On-Demand
Lulu’s flexible print-on-demand model is the most efficient way to enable direct-to-consumer sales on your website. Our global network of printers is built on an open API, making it possible for you to connect your website and ecommerce services for fast and automated book fulfillment.
If you use Shopify, Wix, or WooCommerce (which connects to WordPress), Lulu Direct is built to link to these platforms. You can create and manage projects from your Lulu Direct Dashboard while controlling your product page and checkout through your ecommerce service.
For custom ecommerce integrations, we offer access to our free print API. Once connected, you can have books, workbooks, journals, magazines, calendars, and more custom printed and shipped globally.
Lulu’s print-on-demand technology makes fulfillment and supply chain logistics easy.
Short-Run Printing Made Easy
Much of Lulu’s printing technology specializes in printing individual books as they are ordered. But we’re also an ideal partner for short-run printing. With fast, digital print from our network of printers around the world, Lulu can handle larger runs of your book for an event, presale, or simply for you to have for in-person sales.
We even custom-built an order import tool to make preorders even easier. Now, you can take sales through your website or using services like Kickstarter; then, once you’re ready to release your book, simply upload a spreadsheet with order information. Lulu will import all those orders and ship your book directly to your readers for you.
Lulu Direct Integrations
Wix
Ideal for simple sites, Wix is one of the fastest ways to build a professional website. Connect with Lulu to quickly start selling and dropshipping print-on-demand books from your Wix store.
WooCommerce
WordPress is the most popular way to build a website. Using WooCommerce, a WordPress plugin, you can list your books on your site, and Lulu will automatically print and ship for you.
Shopify
Shopify has long been among the most popular and robust ecommerce platforms. Integrating with Lulu Direct allows you to take advantage of Shopify’s variety of selling tools for your book.
Lulu Print API
Need a custom integration? Lulu’s Print API connects directly to our global print and fulfillment network. There are no fees, and you pay only to print and ship orders.
Batch Order Creation
Simplify your next book launch or crowdfunding campaign by fulfilling your orders after you’ve collected funds. Drop ship all your orders at once from our global print network with the Order Import tool.
A Side-by-Side Look at Lulu’s Selling Tools
Hear Directly From Our Creators
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“By integrating Lulu's API with platforms like Ghost and Zapier, the magazine reduced its internal production time from two weeks to just two hours. Lulu's high-quality printing ensured that the magazine stood out as a professional, legitimate publication.”
— Chelle Honiker, Indie Author Mag
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“Working with Lulu was a game-changer for my company! They integrate so smoothly with my personal Shopify store, and their customer support has been top-notch.”
— Katie Cross, Katie Cross Books
Lulu Direct FAQs
What Is Lulu Direct?
Lulu Direct connects Lulu's print-on-demand services to your website using popular ecommerce platforms like Shopify, Wix, or WooCommerce. You'll have access to all 3,000+ book format combinations Lulu offers and the freedom to design your interior and cover PDFs.
When you publish a book using Lulu Direct, your customers will buy directly from you. Lulu will handle printing and shipping the book to your customer while you pay Lulu for printing and shipping costs.
Why Should I Use Lulu Direct?
Do you have an audience for your content, products, or services? Lulu Direct is perfect for creators and authors who are growing their business.
When you sell your books directly to your audience, you can capture your reader's email contact information for future marketing efforts. You’ll retain 100% of your revenue, only paying Lulu for printing and shipping costs, and enjoy white-label fulfillment for all your orders.
Because Lulu Direct is free to use and connects to popular ecommerce platforms, adding books to your store is simple.
What Are The Benefits Of Lulu Direct?
Lulu Direct connects Lulu’s print-on-demand and fulfillment to your website. Using Lulu Direct brings several benefits to your content business:
Retain 100% of your revenue
White-label shipping for all orders
Fully automated sales, printing, and shipping
Support for multiple product variants
Bulk ordering with the Order Import tool
When you use Lulu Direct to sell your book, customers buy from you directly. You control the price and know exactly how much you'll earn from every sale. With white-label receipts, your customers only see you and your brand when they order your book.
How Does Lulu Direct Work?
Once you’ve connected a Lulu Project to your website through Lulu Direct, your customers can purchase your book directly.
When they purchase, Lulu will automatically charge the payment method you’ve saved with us to pay for printing and shipping. Then, the book’s files are sent to the printer, where we’ll print, bind, and package the book for delivery. Finally, we ship the book directly to your reader.
After setting up all of Lulu Direct’s features, the entire ordering process can be automated, freeing you up to create more content!
Can Each Of My Customers Personalize Their Individual Order?
Yes, with Lulu Print API, you can create personalized books, accept orders through your site with those personalizations, and send the orders to Lulu’s printers.
Our Shopify app, Wix, and WooCommerce integrations do not have personalization options for individual projects. Each book you sell using Lulu Direct must be connected to the Shopify app, Wix, or WooCommerce with prepared files. Complete personalization requires a new file for each order based on the customer’s personalization.
Got Questions?
Our team is ready to help. The Lulu Direct Knowledge Base is the best place to start.