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Lulu Press Releases

JAN 9, 2026 – TEAM LULU

Lulu Press Appoints Craig Petersen as CEO

Lulu Press, Inc. (lulu.com), a global publishing technology company serving businesses, publishers, and creators, today announced that Craig Petersen has been appointed Chief Executive Officer, effective January 1, 2026. Petersen succeeds Kathy Hensgen, who will retire as CEO at the same time and transition into the role of Executive Vice President of Strategy.

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Lulu In The News

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Many Voices, One Book: How Indie Authors Build Anthologies

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Craig Petersen Named CEO of Lulu Press

AUG 21, 2025 — EATBLOGTALK

Episode 734: Create and Sell Your Own Cookbook with Print on Demand With Sarah Franklin

JUL 10, 2025 — MARKETING FOR WHAT MATTERS

#25: Lulu's Journey to B Corp Certification

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The Power of Storytelling: Turning Your Book into a Business Asset with Matt Briel

JAN 10, 2025 — CREATOR NEWS LIVE

Publishing Books to Grow Your Business

AUG 23, 2024 — CAREERTALKS PODCAST

Episode #142 - Using Your Book as a Business Card

NOVEMBER 2024 — PUBLISHING PERFORMANCE

Matt Briel - Lulu.com's Secret Weapon: Spiral Bound Publishing Success

OCTOBER 4, 2024 — IBPA PUBSPOT

Secrets to Direct-to-Consumer Success

SEPTEMBER 2024 — WRITERS ONLINE

Expert Advice: Making Customer Connections

JUN 20, 2024 — LEVEL UP CREATOR SCHOOL

Creator Interviews: Matt Briel; A book is one of the best lead magnets on the planet

FEB 20, 2024 — THE SIMPLE PIN PODCAST

368 — Using Your Content to Publish a Book

FEB 7, 2024 — WISH I'D KNOWN FOR WRITERS

The Power of Owning Your Reader's Experience with Matt Briel from Lulu

NOV 1, 2023 — INDIE AUTHOR MAGAZINE

From Bookshelf to Bookstore: Exploring Lulu.com’s Four Major Marketing Avenues

AUG 1, 2023 — WRAL TECHWIRE

Lulu Writes a New Chapter, Buying Creator Expo Event, Newsletter

JUL 3, 2023 — EATBLOGTALK

Episode 424: Publish For Growth: How Today’s Food Bloggers are Leveraging Books for Growth with Matt Briel

JUN 27, 2023 — FOOD BLOGGER PRO PODCAST

415: How and Why To Self-Publish a Cookbook with Matt Briel from Lulu

MAY 16, 2023 — THE ULTIMATE BLOG PODCAST

Keep Creating! Scaling Your Content Business with Books with Matt Briel from Lulu

MAY 4, 2023 — CRAIN'S CLEVELAND BUSINESS

Content Creators Converge on Cleveland To Catch the Latest Trends

JAN 25, 2023 — DUCT TAPE MARKETING

Growing Your Audience (And Your Revenue) With A Book

NOV 17, 2022 — ENTREPRENEURS ON FIRE

How Today’s Creators & Entrepreneurs are Leveraging Books for Growth with Matt Briel

OCT 25, 2022 — THE IBPA PODCAST

How Independent Publishers Can Turn Social Media Followers Into Book Buyers

SEP 8, 2022 — THE PROLIFIC CREATOR PODCAST

TPC #024: Matt Briel on Marketing as Making Friends

APR 8, 2022 — WRAL TECHWIRE

Lulu Lives On: Now 20, Red Hat Founder Bob Young’s Self-Publishing Firm Keeps Innovating

MARCH 2022 — THE IBPA INDEPENDENT

Owning the Customer Journey

FEB 7, 2022 — MARKETING TECHNOLOGY INSIGHTS

Lulu.com Celebrates 20 Years of Being Lit

THE SILICON REVIEW

An Interview with Bob Young, Lulu Press, Inc. CEO: ‘As the Pioneer in Online Self-Publishing, We Empower Everyone to Share their Stories and Ideas with the World’

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Sarah Franklin

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