Siebel Loyalty 8.1 Guide

This book covers the following Topics in depth:- • Setting up Loyalty Programs , Loyalty Promotions & Loyalty Partner Programs • Defining Point Classes • Defining Tier Classes • Setting up Promotion Metadata • Partner Recruitment • Setting up Accrual & Redemption Rules • Loyalty Tier Management & Tier Assessment Models • Member Acquisition & Membership Schemes • Loyalty Engines – Batch , Real time and Interactive Real Time Engine • Promotions Management • Loyalty Redemption – Redemption Processing • Member Points Transfer • Member Lounge Purchase • Membership Renewal & Cancellation • Redemption Cancellation • Voucher Reissue Process • Accrual Disputes • Loyalty Member Administration • Loyalty Member Self-services • Loyalty Partner Self-service • Loyalty Engine Infrastructure