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Eating the Big Fish summary

Eating the Big Fish summary

ByAdam Morgan

A short summary of "Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders". A study of 50 Challenger Brands around the globe identifying the commonalities in their approach to brand development. The 8 Credos of Challenger brand thinking cover preparing the right mindset, strategy development, in market behaviour and maintaining success. For more information go to www.eatbigfish.com

Details

Publication Date
Sep 28, 2011
Language
English
Category
Business & Economics
Copyright
All Rights Reserved - Standard Copyright License
Contributors
By (author): Adam Morgan

Specifications

Format
PDF

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