
A short summary of "Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders".
A study of 50 Challenger Brands around the globe identifying the commonalities in their approach to brand development. The 8 Credos of Challenger brand thinking cover preparing the right mindset, strategy development, in market behaviour and maintaining success.
For more information go to www.eatbigfish.com
Details
- Publication Date
- Sep 28, 2011
- Language
- English
- Category
- Business & Economics
- Copyright
- All Rights Reserved - Standard Copyright License
- Contributors
- By (author): Adam Morgan
Specifications
- Format