Trading is not about guessing where the market will go — it's about understanding how it moves. In Bounce — The Art of Swing Trade, Amit Ghosh, founder of Unofficed, introduces a complete, experience-based framework for identifying trends, reading market psychology, and executing trades with clarity and discipline. Through a lucid narrative that begins with the rice merchants of 17th-century Japan and ends with modern charting systems, this book explains how swings — the natural rhythm of price action — form the heartbeat of the market. Every rise and fall, every retracement and reversal, can be understood as a "bounce." Blending history, logic, and practical trading examples from Indian markets, the author simplifies advanced techniques like Gann Swings, ZigZag indicators, Perfect Swing Highs/Lows, and the Bounce Strategy — a structured approach to trading across timeframes with well-defined entry, exit, and risk management rules. Perfect for intermediate to advanced traders seeking structure and discipline in swing trading, this book brings a rare blend of historical insight, price action logic, and Indian market relevance that makes it stand apart from generic trading guides.