No Playbook Required is the book that finally says what every salesperson has been silently screaming during Monday morning pipeline calls:
“It’s not us—it’s the leadership.” Anthony Solimini, after 30 years of selling, coaching, traveling the world, and watching incompetent sales managers ruin perfectly good teams, dishes out a brutally funny truth:
Most sales playbooks don’t fail—sales managers do. He takes you inside the wild, dysfunctional world of modern sales, where: • 67% of reps miss quota, but managers keep saying, “We just need to push harder!” • 58% of managers never coach, yet somehow always have time to update their LinkedIn headline to “Sales Leader | Visionary | Crushing It” • 80% of revenue comes from 20% of the team, while the other 80% attend meetings about why things aren’t working • 79% of salespeople say role-play helps, but most managers avoid it like it’s a subpoena • And only 13% of customers feel understood, which makes sense because most managers’ coaching advice is just “build rapport!” and “add more value!”—whatever the hell that means Anthony doesn’t hold back—he roasts the entire industry with humor, honesty, and the accuracy of a surgeon with a vendetta. This book shows you how to: • Stop sounding like every generic script written before the financial crisis • Use curiosity instead of desperation • Build trust without becoming a “thought leader” who posts motivational quotes at 6 a.m. • Ask questions that uncover the truth—not just fill space during your discovery call • Coach people like a human being, not an insecure middle manager terrified someone on the team might become better than them • Role-play without everyone wanting to fake a Wi-Fi outage Weak sales managers hate this book.
Why?
Because it exposes them. It lifts the veil on all the nonsense—like managers who: • Confuse “accountability” with “micromanaging out of fear” • Think “pipeline review” means “public shaming hour” • Call themselves “leaders” but couldn’t lead a conga line • Fire reps instead of fixing themselves • Treat their playbook like the Holy Grail, even though no one has opened it since the Obama administration Anthony gives reps and real leaders everything the bad managers won’t: a modern, human, hilarious, practical approach that actually works. Packed with stories, coaching gold, uncomfortable truths, global misadventures, and comedic timing sharp enough to cut through a quarterly forecast, No Playbook Required isn’t a book—it’s an int