SALES IS, AND ALWAYS WILL BE, ABOUT COMMUNICATION Learn the process of selling through influential communication and the power of building trust, comfort, and confidence with your customers! Do you want to sell more? Sell with less stress? Build better relationships? Communicate more effectively? Learn Anthony Solimini’s secrets of sales success with three easy words: TRUST, COMFORT, and CONFIDENCE. Sales professional Anthony Solimini is passionate about effective communication and its power to increase sales. “Before people can make a buying decision, they need to trust you, like you, and want to be around you,” he believes.