Value Selling Enterprise Software: A Workshop for Engaging with Top Executives

This is the same book as "Value Selling Business Solutions". I changed the title to reflect it's broader application to all business solution projects, but continue to make this title available to those searching for books dealing with enterprise software. Based on actual experience selling $10M business solutions with $25M/year results, this value selling book is also useful for internally selling projects. Focus is on opening (vs. closing), the problem-solution-value approach/case study, and creating a value selling organization. "A quick and enjoyable read that presents the nuts and bolts of value selling in an innovative way."