This book is about strategies and tactics everyone on negotiating with clients, colleagues, management and everyone. If you wonder why are you failing daily and what went wrong with your ideas, this is the book to discover the ideas and solutions that will help you win and get what you really want. We all want to communicate better and be heard whether to win the contract, tender, getting along with colleagues, presenting research ideas or even being understood by people that we pitch our ideas or those that present projects to us. You ideas may be heard or not heard depending on your communication strategy, learn the tools of how you can become a better communicator.