EXCELS and You: Putting it all together!

Now in a pocket sized version that includes a Client Book template! EXCELS is the name of the selling program at Dillard’s and represents the best way that we know how to teach associates the basic fundamentals of selling. EXCELS is a program designed to be an interactive way for you to effectively communicate with the customer in a structured, logical methodology. The main idea of EXCELS is to provide the “Best Customer Care Anywhere” and by the practicing of these skills through repetition they become almost “second nature.” EXCELS is meant to be used and demonstrated with EVERY customer. Learning and applying EXCELS will benefit you by: • Increasing Sales • Increasing Customer Loyalty • Increasing Professionalism • Increasing Productivity • Increasing Confidence • Increasing Morale • Reducing Turn-over • Reducing Returns