How Facebook Ads Are Displayed There are a few different sections of Facebook where your ads can be seen. The three most common ad locations are in the user’s news feed, within the user’s mobile app, and on the right side of the user’s screen (only relevant to desktop users). Here are some examples of ad placement Your ads may be featured on the mobile app or Messenger within Instant Articles, which is Facebook’s content platform. It could also be displayed during videos like Facebook Live or Video on Demand.